Installation
About
Tools for RFM (recency, frequency and monetary value) analysis. Generate RFM score from both transaction and customer level data. Visualize the relationship between recency, frequency and monetary value using heatmap, histograms, bar charts and scatter plots. Includes a 'shiny' app for interactive segmentation. References: i. Blattberg R.C., Kim BD., Neslin S.A (2008) doi:10.1007/978-0-387-72579-6_12.
github.com/rsquaredacademy/rfm | |
rfm.rsquaredacademy.com/ | |
Bug report | File report |
Key Metrics
Downloads
Yesterday | 96 0% |
Last 7 days | 773 +2% |
Last 30 days | 3.088 -27% |
Last 90 days | 9.624 -16% |
Last 365 days | 52.606 -31% |