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Functions for data preparation, parameter estimation, scoring, and plotting for the BG/BB (Fader, Hardie, and Shang 2010 doi:10.1287/mksc.1100.0580), BG/NBD (Fader, Hardie, and Lee 2005 doi:10.1287/mksc.1040.0098) and Pareto/NBD and Gamma/Gamma (Fader, Hardie, and Lee 2005 doi:10.1509/jmkr.2005.42.4.415) models.
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