BTYD
Implementing BTYD Models with the Log Sum Exp Patch
Functions for data preparation, parameter estimation, scoring, and plotting for the BG/BB (Fader, Hardie, and Shang 2010 doi:10.1287/mksc.1100.0580), BG/NBD (Fader, Hardie, and Lee 2005 doi:10.1287/mksc.1040.0098) and Pareto/NBD and Gamma/Gamma (Fader, Hardie, and Lee 2005 doi:10.1509/jmkr.2005.42.4.415) models.
- Version2.4.3
- R version≥ 3.5
- LicenseGPL-3
- Needs compilation?No
- Last release11/17/2021
Documentation
Team
Gabi Huiber
Lukasz Dziurzynski
Show author detailsRolesAuthorEdward Wadsworth
Show author detailsRolesAuthorPeter Fader
Show author detailsRolesContributorElea McDonnell Feit
Show author detailsRolesContributorDaniel McCarthy
Show author detailsRolesAuthor, ContributorBruce Hardie
Show author detailsRolesContributorArun Gopalakrishnan
Show author detailsRolesContributorEric Schwartz
Show author detailsRolesContributorYao Zhang
Show author detailsRolesContributor
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