[{"_1":2,"_38":-5,"_39":-5},"loaderData",{"_3":4,"_13":14},"root",{"_5":6,"_7":8,"_9":10,"_11":12},"isProduction",true,"domain","cran-e.com","version","2.11.0","nonce","ODBjYWEzY2MtZGFjMy00MDEzLWJhM2UtMTdmZjBmNzg3ZjYx","routes/_page.author.$authorName",{"_15":16,"_17":18,"_35":36,"_28":37},"authorName","Michael Platzer","packages",[19],{"_20":21,"_30":31},"package",{"_22":23,"_24":25,"_26":27,"_28":29},"id",428,"name","BTYDplus","title","Probabilistic Models for Assessing and Predicting your Customer Base","description","Provides advanced statistical methods to describe and predict customers' purchase behavior in a non-contractual setting. It uses historic transaction records to fit a probabilistic model, which then allows to compute quantities of managerial interest on a cohort- as well as on a customer level (Customer Lifetime Value, Customer Equity, P(alive), etc.). This package complements the BTYD package by providing several additional buy-till-you-die models, that have been published in the marketing literature, but whose implementation are complex and non-trivial. These models are: NBD [Ehrenberg (1959) doi:10.2307/2985810], MBG/NBD [Batislam et al (2007) doi:10.1016/j.ijresmar.2006.12.005], (M)BG/CNBD-k [Reutterer et al (2020) doi:10.1016/j.ijresmar.2020.09.002], Pareto/NBD (HB) [Abe (2009) doi:10.1287/mksc.1090.0502] and Pareto/GGG [Platzer and Reutterer (2016) doi:10.1287/mksc.2015.0963].","roles",[32,33,34],"aut","cre","mnt","otherAuthors",[],"Michael Platzer has worked on just 1 package so far. But hey, every journey starts with a single step, right? This package might just be the beginning of something legendary! A true lone wolf! Michael Platzer prefers to code solo, blazing their own trail through the wilderness of software development.","actionData","errors"]

Michael Platzer

1 Package