CRAN/E | ChannelAttribution

ChannelAttribution

Markov Model for Online Multi-Channel Attribution

Installation

About

Advertisers use a variety of online marketing channels to reach consumers and they want to know the degree each channel contributes to their marketing success. This is called online multi-channel attribution problem. This package contains a probabilistic algorithm for the attribution problem. The model uses a k-order Markov representation to identify structural correlations in the customer journey data. The package also contains three heuristic algorithms (first-touch, last-touch and linear-touch approach) for the same problem. The algorithms are implemented in C++.

channelattribution.io
Copyright see file COPYRIGHTS

Key Metrics

Version 2.0.7
Published 2023-05-17 334 days ago
Needs compilation? yes
License GPL-3
License File
CRAN checks ChannelAttribution results

Downloads

Yesterday 18 0%
Last 7 days 220 -34%
Last 30 days 1.010 -21%
Last 90 days 3.918 -54%
Last 365 days 32.955 -42%

Maintainer

Maintainer

Davide Altomare

info@channelattribution.io

Authors

Davide Altomare

cre / aut

David Loris

aut

Material

Reference manual
Package source

macOS

r-release

arm64

r-oldrel

arm64

r-release

x86_64

r-oldrel

x86_64

Windows

r-devel

x86_64

r-release

x86_64

r-oldrel

x86_64

Old Sources

ChannelAttribution archive

Imports

Rcpp

LinkingTo

Rcpp
RcppArmadillo

Reverse Imports

ChannelAttributionApp